OK, low cost is the key. The West side would normally cost 5 Mil + US, plus enormous running costs compared to Lumacom. You guys managed to put that thing up for what? 1.25Mil US or so. I bet if Lumacom didn’t come up with this new patented invention, some other North Americans would’ve come up with the same product and flooded the market with it. Lumacom pioneers in the outdoor signage didn’t have any knowledge on how to sell their product, which is most important, that’s why you have tasted the pain. To make it clear, Clear Channel has simply saved your behind. You are lucky. Lumasign will be the highest and most visible billboard in the most prominent place in the heart of the New York. On top of that, it’s NASDAQ’s home where all the investors are watching. I had a chat with the guys who know more about the ad costs. Again, 1.25M US is out of the question. 50% up is more appropriate.
LUM Price at posting:
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