just taking stock of this little stock again to see if it's a...

just taking stock of this little stock again to see if it's a lemon.
Big pic is:
1.Retail hit almost across the board.
2.This one hit harder cos had a poor last performance.
3.I see the rot really set in when one of the directors, Trent Peterson, dumped mega-millions of his shares at double the sp and made mega-millions in 21/22. That's one sign I missed when I jumped in.
4.On +ve side, I can't see this product failing even with lower consumer spending and post-covid pattern. I invariably get one of the candles as a present.
5. Insiders still hold half a chunk of this stock.
6. This stock is not illiquid. Can see a good volume of buyers wanting to snatch it at this insane low sp. Am expecting a mixed report this month, like most other retail.
I'm topping up for the LT.