I like the labelling/marketing side of things a lot too--simple packaging and easy names that might be less likely to get lost in an ever increasing sea of competition.
Been trying their Little Dove pale ale this weekend...what a cracker..6.2%, thirst smashing citrus notes without weighing like a ton of bricks
Got a six pack of the IPA for the next taste test.
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I like the labelling/marketing side of things a lot too--simple...
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