Dubber.Dubber.Do., page-190

Hi Wizard. I guess the bigger picture is CISCO and the security associated with Broadsoft's multi tenant cloud within which the Dubber platform sits.

My understanding is that Broadsoft supports about half the global cloud based telephony market and that CISCO aims to be able to deliver everything to its telco and end user customers through its cloud.

CISCO's cloud will compete against players such as Microsoft to get a tick from businesses which are now dumping their stand along communication systems. End-user security requirements will vary and security is one of many factors by which in which these giant corporations will compete. Ongoing product improvement by all of the players in this business will be ongoing.

The things to remember are 1) Broadsoft's current cloud market share 2) the extreme difficulties clients face in changing platforms and the accelerating rate at which end users are dumping their stand alone systems.