James inherited what became Dubber's call recording product from...

James inherited what became Dubber's call recording product from his father. He never had any idea about technology and it shows.

There was probably a genuine ambition to build a business based on the call recording product at the beginning, but that rapidly took a back seat when they realised it was much more fun to spend the proceeds of their capital raises on themselves rather than on the product.

As has been pointed out many times, they have raised well over $210m since they listed. If they'd spent that much on engineering rather than their own lifestyles, they would have a much, much better product than a mediocre call recording product that has barely improved in 8 years, and their so called "AI" that is not much more than marketing buzzwords.