"How the owners of that ‘Dumb Ways to Die’ jingle are benefitting from its TikTok virality
In 2012, Metro Trains — the public transit operator in Melbourne, Australia — created “Dumb Ways to Die,” a popular public safety campaign that spawned a series of tie-in mobile games. Over a decade later, the campaign’s jingle is massively viral on TikTok — and its current owner, the mobile game studio PlaySide, is taking advantage."
continues here:
https://digiday.com/marketing/how-the-owners-of-that-dumb-ways-to-die-jingle-are-benefitting-from-its-tiktok-virality/
Dumb Ways to Die 4 lands worldwide on 2 May 2023, page-2
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