I personally dont invest in a company that dont have strong...

I personally dont invest in a company that dont have strong financials, that is.. (NPAT/MarketCap > 10%), difference with A2M is that they have always made milk, i buy A2M milk because i prefer the taste, the baby formula aspect of is a complimentary benefit.

Last time i checked BUB doenst make goat milk? It also doesnt have a first mover advantage and what about liscences? Just because the SP goes up doesnt mean the company is performing well, thats evident from the bubble bursting at 90c. Which a lot of people foretold.

A lot of companies experience what is known as "hot money", have a look at the lithium industry, then it was diamonds and rubbies, pot stocks, now its baby formula. The trend will die off when a new one forms. A2M is the only one that deserves to do well and to stay where it is, as it is well established and has complimentary baby forumla. I dont regret selling it at $2, made a nice return on an annualised basis.