I tend to disagree when you say that winning awards means...

I tend to disagree when you say that winning awards means nothing. IMO it means a lot. Yes, it does not translate into a major contract win or FIT support from the government, but it will sure make some noise. This is a highly recognized award and it will not go by unnoticed. Couple that with more director buying support and it certainly gives me more confidence.
Yes, it will take time to change human habits and hunger for fossil fuels but when it happens, watch this space. CFU will have to open multiple factories to be able to keep up with supply.