Digital Pickles & Liquor Ventures
PICKLES AND PICKLE PRODUCTS MARKET - GROWTH, TRENDS, COVID-19 IMPACT, AND FORECASTS (2021 - 2026)
The Pickles and Pickle Products Market is segmented into Product Type (Fruit Pickle, Vegetable Pickle, Meat Pickle, Sea Food Pickle, Relish, and Other Product Types), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online Retailers, and Other Distribution Channels), and Geography (North America, Europe, Asia Pacific, South America, and Middle East & Africa). The report offers market size and forecasts for the pickles and pickle products market in value (USD million) for all the above segments.
Market Overview
The global pickles and pickle products market was valued at USD 12,651.1 million in 2020, and it is projected to register a CAGR of 3.36% during the forecast period, (2021-2026)
The COVID-19 pandemic led to surging demand for organic and sustainable foods across the globe, with kimchi gaining significant demand, especially after the outbreak of COVID-19. In May 2020, the sales of kimchi in Tokyo supermarkets increased by 60.8% over the same period last year, driven by the at-home meal consumption that fostered the need for the product. Furthermore, players like Nilon escalated their online presence with campaigns like #AchaarWithVichaar in 2020 to position the product among consumers, which reached the screens of over 13 million Indian consumers.
Pickles and pickled products vary as per local taste and preferences. Thus, many international and regional players are succeeding in this market by catering to the personalized needs of the citizens of a country. Large varieties, flavors, and major ingredients make this a huge market.
However, price variation of raw materials and ingredients added to the preparation of pickles is
among the restraints. Therefore, in developing countries, like India, people prefer homemade pickles or pickles prepared by the unorganized pickle industry, as it includes pure ingredients and can be customized on the basis of ingredients and packaging.
Scope of the Report
Pickles are vegetables or fruits, sometimes cut into pieces that have been kept in vinegar or saltwater for a long time so that they have a strong, sharp taste. The global pickles and pickle products market is segmented on the basis of product types into fruits, vegetables,meat, seafood, relish, and other product types. On the basis of distribution channels, the market is segmented into grocery retailers, hypermarkets/supermarkets, convenience stores, online retailers, and other distribution channels. Moreover, the study provides an analysis of the emerging and established markets across the world, including North America, Europe, Asia-Pacific, South America, and Middle East & Africa. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).
Key Market Trends
Increased Preference for Organic and Flavored Pickles
Globally, the market is largely influenced by factors, such as health benefits, taste enhancement, and the demand for pickles as a complementary product along with the main course of food. Furthermore, there has been a significant increase in the demand for natural/organic food products, including pickles, among consumers in recent years as they are becoming more aware of the adverse health effects associated with the consumption of various synthetic or artificial food ingredients that are used in non-complying quantities in food products, as per the government standards. In addition, food products made out of ingredients, vegetables, and fruits are perceived to be healthy, as they contain more nutrients compared to other products that are made of meat, seafood, etc. Pickles are fat-free and low in calories, an average size dill contains only 15 calories, and an ounce of pickled pepper provides only 7 calories. The natural and organic claim products are soaring globally, and the concept has been invading other markets as well, thus driving the market studied further. Additionally, increased consumer demand for nutritious products and the rising clean-label claims on products accelerated the market growth in the global market too.
Asia Pacific Remains the Largest Market
Asia-Pacific continues to lead the pickles and pickle products market, owing to its increased commercialization and industrialization of the pickle processing industry in developing countries like India. Additionally, the pickles market is expected to touch the highest CAGR of 5.41% (India) during the predicted period, due to the accessibility of seasonal foods as pickles throughout the year. Moreover, the use of various pickled vegetables, fruits, seafood, and meat in the form of a meal accompaniment is projected to pave the way for the mushrooming growth of the pickles market in the Asia-Pacific region.
Competitive Landscape
The market studied is highly competitive, with a large number of regional, small-medium-scale players and key global players operating in the market studied. The market is dominated by key players, like Conagra Brands Inc., Del Monte Foods Inc., The Kraft Heinz Company, and Orkla ASA, with The Kraft Heinz Company leading the global market share. Product innovation is the prime strategy adopted by leading players operating in the market. The market is poised to witness more innovations over the coming years. Furthermore, the industry may witness mergers and acquisitions. New product innovations are the key strategies adopted by these players. In order to sustain in the competitive environment prevailing in the pickle industry, business activities and constant developments are necessary to capture a greater market cap.
Recent Developments
- In 2020, Jardin d’Orante relaunched the pickle industry in France with the production of 112,000 jars initially and targeted up to 855,000 jars to supply the French market.
- In 2020, Norway’s Orkla purchased a 67.8% stake in Kerala-based spice maker Eastern Condiments Pvt Ltd and merged it with the existing MTR Foods business. Eastern Condiments Pvt Ltd sells pickles under the brand name Eastern.
- In 2020, Nilon launched its products on Amazon, including its wide range of pickles - Rajasthani Mix Pickle, Rajasthani Mango Pickle, Rajasthani Green Chilli Pickle, Garlic Pickle, Stuffed Red Chili Pickle, Lemon Pickle, and many more.
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