Again just nice words in an announcement, Key part of stratergy can mean anything, so what are they using Kaddy for? Kaddy makes the most money when product is purchased through the Kaddy platform.
Mountain culture could put 100% of there supply through Kaddy fulfilment and we would make tiny margins, we need buyers using the platform which at present is not growing.
6% cross over of fulfilment and marketplace is very average, this is a true indicator of if the value proposition is working.
Again just nice words in an announcement, Key part of stratergy...
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