When The Wine Collective DTC marketplace launched a couple of...

When The Wine Collective DTC marketplace launched a couple of years ago they offered $35,000 of incentives & DW8 will be offering $1.5M.

Looking at what was offered by The Wine Collective there may be free drinks, free delivery for life, fridges full of drinks, overseas holidays & possibly cars with the whopping $1.5M budget. Most likely part of that budget is also for free storage etc for suppliers until the end of the year.

"To celebrate the launch, The Wine Collective is running a week-long giveaway of prizes for wine lovers on their site and through their social media channels. Worth over $35,000, prizes include free wine plans, free freight on wine orders for life, a wine fridge full of Tyrrell’s Wines and a trip for two to Champagne, France."

I also noticed today that Kaddy has Accolade Wines on board. This highlights that Accolade, TWE etc may possibly become DW8 customers. The suppliers have nothing to lose listing on the B2B platform so are not as difficult as the buyers to acquire. For B2B to be successful it requires a large buyer base along with thousands of sku's for variety.

The incentives & chance to win an overseas holiday, car etc will make buyers use the B2B platform. 5 x $10k overseas holidays + 2 x $25k cars is only $100k. 10 x $1k full wine fridges + 2 x $10k free delivery for life is only another $30k. Throw in another $20k of free drinks for a total spend of $150k.

And how about a special prize of free dinner/drinks with the man himself DT = priceless.