Put some more thought into the performance deal with Bibendum....

Put some more thought into the performance deal with Bibendum.

$2.9m~ in shares based on close prior to announce of 14.5c and 20m shares on offer.

INSTANT Access to 4000 activated leads with a successful conversion rate of 20% (massive) for 800 converted customers generating a minimum of $800k in in sales over 2 years all on the platform by the end of April. Administrative, sales & marketing costs associated with the sign-ons are borne by Bibendum and its 50~ staff.

Just this alone is incredibly valuable. How much would we have to spend on salespersons, support staff, incidental costs to achieve the same metrics by the end of April?

But we're not done yet...

An additional 280 products on offer including a wad of overseas producers. Bolsters the WineDepot brand to be one that offers international brands (beyond NZ), gives us a shoe in when we go selling ourselves to other markets like the UK and USA (e.g. "look at all the French suppliers already signed up...").

Google says Bibendum generates about $11m AUD pa. We're sharing, conditional on performance, ~$2.9m for deep deep access to this robust revenue generating business.

But lets not get the wool pulled over our eyes. The big prize here is a buyout. As a competitor in this space - does this scare you? A little bit? Enough to spark a bit of attention?

Pawn to h4