DW8 Growth, page-4825

These are just some logistics fees waived as an intro offer - Wine Depot still makes 10% off the top on the sales. It's not 'free everything'.

Intro offers/free trial offers are fairly standard customer onboarding procedure for any new business. Try and find a streaming service that doesn't offer a free trial (Disney+ being the exception to the rule). If those customers sign up and enjoy the experience, they are unlikely to drop it after the first couple of months.