DW8 Growth, page-6112

Digital marketing is changing in a big way for organisations this year, with Apple iOS changes coming soon it hinders advertisers ability to accurately target and measure and it’s all based on privacy (step in the right direction). DW8 have bigger fish to fry at the moment; system set up, testing, on boarding and not to mention their new business dev strategy. It will come but I don’t see this is a concern. Pinterest and Twitter are questionable and not a priority in many organisations. In my opinion it’s all about where your target audience is - DW8 will be gathering data and insights based on their specific target audiences and this will dictate the channels they use for marketing. Long term holder, though I am holding a beer and not a glass of wine right now.