It is over 5,000 trade buyers & 4,000 x $250 vouchers to...

It is over 5,000 trade buyers & 4,000 x $250 vouchers to Bibendum's customers most likely with minimum order amount, ie. spend $1,000 & use the voucher for $250 discount. Definitely have the buyers ready to start buying. You would expect most will use the voucher as they will get $1,000 products for $750 using the above minimum order example.

I wonder what the other $500k incentives is? Is it free storage etc or is it another 2,000 customers x $250 vouchers?

There is also all the shareholders & friends for Insider Trading Club. Should be circa 5,000-10,000 buyers.

B2B could potentially have 10,000+ buyers ready to start purchasing. What will the average be for trade & insider buyers?

1 case per buyer per week = 10,000 cases pw = 43,333 cases pcm.

2 cases per buyer per week = 20,000 cases pw = 86,666 cases pcm.

If 25% of trade buyers purchase 10 cases pw x 1,250 (25% use) = 12,500 cases pw = 54,166 cases pcm.

If 25% of insider buyers purchase 1 case pwx 1,250-2,500 (25% use) = 1,250-2,500 cases pw = 5,416-10,832 cases pcm.

So with 25% use = circa 60-65k cases pcm. Adjust the percentage up or down depending on your own expectations to give you an idea of possible monthly case numbers.