DW8 Growth, page-7549

DW8 is at Stage 2 of the blueprints. Graysonline announcement imminent. Dan Murphy's most likely as well. The news of Dan Murphy's will get the SP moving.

The low sku numbers don't fit the blueprints that mention circa 2,500. There are over 500 suppliers with about a dozen sku's each = 6,000+. They may be not be allowing access to all products for some buyers, ie. Bibendum range only available to Bibendum buyers.

The international wine & spirits brands appear in Stage 3 of the blueprints. Possibly Pernod Ricard, Diageo etc.

STAGE 2 - Direct-to-Trade / Marketplace
● Initially focusing on the SYDNEY & MELBOURNE markets
● Develop initial range of circa 2,500 products by engaging:
○ Existing AU & NZ customers small & medium wineries that self distribute
○ Wineries who have registered interest via pre-marketing initiatives
○ Partnerships with selected distributors
● Generate initial demand by engaging:
○ Online retailers & marketplaces such as Amazon, eBay, Vivino & Graysonline
○ Venues serviced via our existing customers & distributor partnerships
○ Commission based agents

STAGE 3 - Direct-to-Trade / Marketplace Expansion
● Expand range to circa 20,000 product by engaging:
○ Additional AU & NZ wineries
○ Local craft spirits, cider & beer producers
○ International wine and spirit brands
○ Importers and agents
○ Additional selected distributors
● Expand to marketplace to service the entire AU market
● Ramp up marketplace demand by engaging:
○ Large hospitality groups
○ Industry associations
○ Partnerships with other buyers groups / order portals
○ Venues serviced via our new customers & distributor partnerships
○ Additional commission agents to service other markets

STAGE 4 - Direct-to-Export / International Expansion
● WINEDEPOT plans to solidify its presence in Australia before expanding the platform into other key wine markets such as USA, UK, Canada, Hong Kong, Singapore and New Zealand.