Wine Depot mentioned in a lengthy report by Paul Mabray, CEO of...

Wine Depot mentioned in a lengthy report by Paul Mabray, CEO of Pixwine in USA.
http://www.the-buyer.net/insight/pix-paul-mabray-wine-online-digital-dtc

The biggest names in the industry mentioned in the article. To be recognized by Paul Mabray is a huge achievement for DW8.

As a result the industry now has so many support networks looking to play their part in helping wine companies grow. Be it booking sites like OpenTable working with wineries, or e-commerce platforms like Shopify opening up online to more smaller wine businesses, and fulfilment businesses like Wine Depot, or Thirstie which is helping distributors set up DTC platforms.

The next evolution in wine digital will be driven by how well different businesses and platforms are able to use their models and points of difference to acquire more customers and keep them. It’s what Mabray sees as the next stage in this “gold rush”.

He says his own Pix model is very much part of that equation which is also seeing huge investment being made by the likes of Vivino, Drizly, wine.com and other technology-driven businesses that all need to acquire customers digitally to grow.

“All of this is going to fuel additional innovation. All these dollars that we are investing into the market will create a better way for consumers to buy and interact with wine,” he said.

Wine Industry Digital Futurist and Director
Paul Mabray

Paul Mabray has been a powerful change agent in the wine industry for over twenty years. He began his career working in traditional three-tier sales and marketing with Napa Ale Works and later innovating direct-to-consumer sales and marketing models with Niebaum Coppola. Since then, he has been at the forefront of all major digital trends for the wine industry, working with WineShopper.com and Wine.com when they entered the wine-digital space. He founded two companies that have significantly changed the US wine landscape for digital. First by introducing winery e-commerce with Inertia Beverage Group that transformed into WineDirect.com pioneering winery e-commerce and then again introducing social media and social customer relationship management with VinTank.com. He is considered the wine industry’s foremost futurist and thought leader, harnessing the power and potential of digital tools and methodologies to move the industry into the future.

A four-time American Wine Blog Awards finalist, he has been a guest lecturer at UC Berkeley’s Haas School of Business, UC Davis, Sonoma State as well as keynoting conferences, symposiums, and seminars. He maintains a blog and frequently contributes articles to business periodicals for his leadership in the wine industry.

Paul formerly sat on the Board of Directors for the wine business social network Openwineconsortium.org which was sold to FOHBOH, and the Board of Advisors for Snooth.com, Taste.com, and Cruvee.com (which was purchased by VinTank). He currently sits on the Board of Directors for the theappreciationengine.com and emetry.io and on the Board of Advisors for https://proofanalytics.ai/.

He lives in Napa with his beautiful wife Angelica and his four children, India, Finn, Dryden, and Brooklyn.