DW8 are targeting the liquor market & not just wine. The liquor market includes beer, wine, spirits, ciders etc. The global total addressable liquor market is in excess of $1T.

“It's true that alcohol retailers had a boom year. Retail turnover figures released by the Australian Bureau of Statistics show that alcohol retail sales reached $15.6 billion in 2020, a 26.7% increase on 2019.

http://www.roymorgan.com/findings/8654-liquor-industry-wrap-up-for-2020-202103090651#:~:text=%E2%80%9CIt's%20true%20that%20alcohol%20retailers,a%2026.7%25%20increase%20on%202019.





Australian retail sales were $15.6B in 2020 & they account for about 65% of sales similar to wine. The Australian liquor market is worth about $24B in 2020 & grew 26.7% in 2020. Wine only in Australia by volume is about 65M cases per year. The above figures don't include export.

FYI - Bevchain delivers over 250M cases into Australia & NZ each year. They have over 1,000 staff.

The global wine only market size was valued at USD 417.85 billion in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 6.4% from 2021 to 2028.



https://www.grandviewresearch.com/industry-analysis/wine-market

The global alcoholic beverages market reached a value of US$ 1,587 Billion in 2020.
https://www.globenewswire.com/en/news-release/2021/05/04/2222331/28124/en/Global-Alcoholic-Beverages-Market-2021-to-2026-Industry-Trends-Share-Size-Growth-Opportunity-and-Forecasts.html

Global market value of alcoholic beverages 2012 to 2025

Published by Statista Research Department, Jun 16, 2021

In 2020, the global market size of alcoholic beverages amounted to over 1.49 trillion U.S. dollar. The yearly revenue decreased by around 200 billion dollars compared to 2019. While estimates assume that the market size will again increase in 2021, it will take at least until 2022 before the market recovers and surpass the 2019 pre-pandemic revenue. However, the Statista Consumer Market Outlook estimates that by 2025 the global market size of alcoholic beverages will increase to over 2.2 trillion U.S. dollars.

https://www.statista.com/forecasts/696641/market-value-alcoholic-beverages-worldwide