More products available on Market = a more compelling reason for trade buyers to buy. Think of it like a supermarket: more products = more likely it is that we have what the buyers are looking to buy. Also means they'll be likely to put more of their spend into Market to get all of their wine on a single invoice & single (next day) delivery.
It's also indicative of new suppliers signing up & being onboarded.
More products available on Market = a more compelling reason for...
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