I would also like to mention that this shopping experience was...

I would also like to mention that this shopping experience was (and I’m sure other purchasers here can attest to it) incredibly similar to shopping with Amazon… it really is game over for the competition as more mainstream products are loaded in. Dean really has dialled in the most important part of this business being logistics. I reference his November 20 interview with the independent podcast where he mentioned that his most admired Australian company was Honey Birdette; for the sole reason that they dominate their competition year after year with such a honed in logistics network. It really does make an extraordinary difference to the purchasing experience.