I found data on the breakdown of Vic off-premises alcohol...

I found data on the breakdown of Vic off-premises alcohol purchase. Interesting point is the relative proportion of each quarter to use to control for seasonal variation when trying to assess Kaddy growth. First quarter proportion should maybe be higher bc transition to higher lockdown consumption led to Q12020 being a smaller proportion of 2020 than it would otherwise have been.

(Victoria online or takeaway alcohol retail turnover $ million)

	Quarter	2016	2017	2018	2019	2020	Proportion
1	1	581.9	597.9	641.6	624.0	713.9	23.3
2	2	516.1	560.8	590.2	582.8	800.5	22.4
3	3	549.0	588.7	597.0	592.8	851.8	23.4
4	4	744.1	788.6	782.6	788.3	1082.4	30.8
5