Your looking at 1 stream and ignoring the others.yes they are...

Your looking at 1 stream and ignoring the others.
yes they are undercutting the market and running on lower %. But then again they are also taking a clip on:
-pick and pack
- delivery
-storage
-sales through the platform

add all the streams and you start to see the potential.
the value proposition for the winery is the fact that DW8 control all these streams. Leaves them only needing to worry about the wine making.

first you get the wineries, then you get the buyers, then you get the power...