company seems to be shifting the goal posts - on 15 Sept 2011...

company seems to be shifting the goal posts - on 15 Sept 2011 they announced the launching of the 1st e-commerce site. This quarterly now says "Initial e-commerce package testing undertaken during the quarter has also provided positive results indicating some good early market demand for an e-commerce product to complement the Company’s direct sales strategy. The launch of the new e-commerce product range is scheduled to occur during Q4 of the 2012 fiscal year." I don't get it.