"Designing the brains or heart of a ubiquitous product at scale...

"Designing the brains or heart of a ubiquitous product at scale is a gamble. It is still unclear whether fuel cells will become widely used. Hydrogen is expensive to produce, and infrastructure to distribute it is scarce. Aside from a small profit in 2012, IE has made annual losses since its foundation in 2001. Manufacturing has changed but making it pay will take longer."

That's the last paragraph from an article in The Economist about a British company, Intelligent Energy, intending to change the world for fuel cell businesses. I think we can relate to the last 7 words in particular.

Full article here - http://www.economist.com/news/brita...anging-face-british-manufacturing-energy-burn