I still can't for the life of me work out the reasoning for a...

I still can't for the life of me work out the reasoning for a share consolidation. If they had of announced a big sale, yes I could understand. But with no sale or news of imminent sale (2 years is not imminent), of course buyers confidence is going to drop as too is share price.
Anyone with half a brain could see this occurring.

Long term shareholders have yet again been worked over.