EagleView biggest US commercial player in geospatial imaging, page-5

License deals are often a trade off of giving away upside in exchange for not paying for entry into a market and receiving a royalty in return .

From the release

Under the agreement, the first Spookfish system is scheduled to be operating in North America prior to the end of 2016, with EagleView funding the development, delivery, installation and certification of all systems supplied by Spookfish for operation in the North American market.