earth hour: a despicable hoax, page-4

"Nothing embodies the corporate hijacked environmental movement more than the despicable hoax that is "Earth Hour." Once a year, we are bombarded worldwide by a feel-good advertising campaign on TV, radio, billboards, fliers, in the newspaper and in every other conceivable way ...."

many of our social/festive events have been hijacked by commercial businesses too, for example, Father's Day, Mother's Day, telling us to be "nice" to our father and mother.

How are big businesses profiting from "Earth Hour" ? selling more candles ?