well let's hope they invest in a good graphic designer, change the name and enlist a good PR company to increase consumer awareness.
Not a big problem if te company decides it wants to change the image. Just takes someone to commit the idea and funds.
If the company ever hopes to attract Asian gamblers, and let me say, Asians like betting more than the average Aussie, then a new interface will be required. Maybe if the company contacted me, I could give them some pointers on changing site to appeal to Asian market, but then can't see that happening..
Cheers
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