I refer of course to Elka Whalan being signed up to promote the...

I refer of course to Elka Whalan being signed up to promote the nappies and the wipes!
I really think this shows the company has imagination and genuine ambition. Very good PR imho.
The company also has a much better website where apparently Ms Whalan will put up her video diary, and it'll be pretty cool having her as the face of the company at events and presentations etc.
No doubt also the company is pressing in Europe, and I wouldn't be surprised if there's news from that market on the horizon.
Good to see this company moving forward and its profile moving up.

SV