"But my intuition is that ECS would be so far undervalued and...

"But my intuition is that ECS would be so far undervalued and its really just the lack of awareness and the bad taste cannabis has left with investors, so maybe a bigger battle to get that awareness but once we do will be off to the races."

Agreed mate and those of us who already have the confidence in the industry and especially in this company are on the ground floor! I see it as a bit of a cycle from the initial euphoria in the weed industry to many investors being burnt and licking wounds, to the present where that burn has healed but investors are still viewing the industry with caution. I don't know if we will get the same level of initial euphoria when that part of the cycle comes back around BUT this time there will be far fewer companies to choose from. Aussie road law changes around cannabis and/or a sniff of rec legalisation will blow up the media and send stocks flying IMO.

If you do find any comparable companies, please share! I'd be interested to see.

Now that volume has calmed down, it will be interesting to see if seller/s in lead up to announcement keep selling or hold.