EGO real risk going forward – Time for change I say, page-93

crabbe 21
Can you explain this.
Long term SH where able to sell when Marshall sold and any time the share price continued falling.
Now with the consolidation they are saying they will loose more money but they continue to hold.
I cannot find any other answer than greed and they are hoping the share price will rise.
If they continue to hold they are contradicting what they are posting.
I am a long term SH with greed and I may rue the day and that is a risk I am willing to take and not complaining just holding.