competitors entering the market do not only influence the piece of the cake, but also the share of the reimbursement cut, so roughly $10 per examination can go to $5. One can expect that under Trump more deregulation will take place. So on a worst case lets assume $5 per examination with 10% market penetration, 0,5 million * $5 would mean an income stream of $2.5 million, positive bandwidth would be $12 per examination with %20 market share, $12 * 1 million. My conclusion is they will need to speed up their market penetration and to execute on the regulatory strategy for other regions in order to validate their market valuation
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