Sure we may all consider that the online game is where it's at...

Sure we may all consider that the online game is where it's at for BS and Elixia, however as previously put it does add credibility. However the very fact that POH displays are not up to scratch in POH's home town should be of concern.

In Victoria alone there is approximately 150 retail outlets.

Based on some assumptions:

6 retail site visits per day, 30 per week, 150 over 5 weeks, 4 site visits per year, a total of 20 weeks of the year could be consumed in the average sales rep working year on $75,000.

If we can't get Melbourne humming like finely tuned engine how can we expect to gain leverage from geographically distant Watson's pharmacy engine.

The $5 million marketing budget should not be just spent on educating the public but educating our distribution outlets.