elixia launch melb

Hi all, well I didn't see KC there. There were at least 50 horses tied up outside, so he must have had the whole posse there. So many were walking around like John Wayne I didn't have time to ask them all.

The launch was a launch.

These are the bits I got out of it:

Sales are going "very well" in the US. (So I interpret that as better than expected/forecast.)

Product in store this week. Big ad in weekend paper/s.

Boss of Pulse pressed that his staff were to push the product.(There were a lot of staff there.)

The packaging does look very good live.

Definately becoming a mantra - we have science behind the product we can prove what we say.

Spoke to Esra very briefly. -
Elixia formulation use approx half the active ingredient. It is just not necessary to have more due to the efficiency. The active ingredients are expensive.(So we make a better product with better margins.) It is one reason many creams are expensive because they just dump heaps of active into it and it does nothing, sits on top- can't get in.
The Total E sample from last AGM was the base form from which these are made.

Hope that fills in some blanks.

I'm sure KC can provide more info.

cheers all