Hi all, well I didn't see KC there. There were at least 50 horses tied up outside, so he must have had the whole posse there. So many were walking around like John Wayne I didn't have time to ask them all.
The launch was a launch.
These are the bits I got out of it:
Sales are going "very well" in the US. (So I interpret that as better than expected/forecast.)
Product in store this week. Big ad in weekend paper/s.
Boss of Pulse pressed that his staff were to push the product.(There were a lot of staff there.)
The packaging does look very good live.
Definately becoming a mantra - we have science behind the product we can prove what we say.
Spoke to Esra very briefly. -
Elixia formulation use approx half the active ingredient. It is just not necessary to have more due to the efficiency. The active ingredients are expensive.(So we make a better product with better margins.) It is one reason many creams are expensive because they just dump heaps of active into it and it does nothing, sits on top- can't get in.
The Total E sample from last AGM was the base form from which these are made.
Hope that fills in some blanks.
I'm sure KC can provide more info.
cheers all
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