I'm wondering what edge the Elixia products are going to have...

I'm wondering what edge the Elixia products are going to have over other preparations already in the market place which contain Phospa E, the "magic" ingredient in the Elixia products ?

Phospha E is being sold world wide to other companies for use in personal care products. This world wide distribution was meant to be a revenue earner for POH.

So far this doesn't seem to be generating much revenue for POH, which suggests that Phospha E hasn't overwhelmed the international market.

Eternal Beauty sells a 50gm jar of potion containing Phospha E for $95.

Look what POH's website says

"The route to market for Phosphagenics’ nutraceutical products is through partnering with companies that have established distribution networks within the relevant market segments. Phosphagenics does not intend to become a direct marketer of products to consumers, and aims to manufacture and supply the active ingredients to its partners or distributors where commercially feasible."

Obviously, with the Elixia range, the strategy has changed. Looks like the website needs updating.