Playez
Sure it might cost $1M plus to launch Elixia - that's probably how they intend to spend some of the money from the last capital raising. Some of it is probably destined to pay Metabolic (now Calzada - they changed their name a few days ago) for access to their anti-fat compound.
Hopefully POH have kept the address details of all (wonder how many ?) the people who were sent free samples of Total E a few months back. When Elixia goes to market they should send them a free sample (in sachets not jars next time) of some of this range.
Also I hope shareholders will be sent some samples and also mobilised to help market the Elixia range - there are about 4,500 shareholders. Nothing beats word of mouth advertising. I reckon each shareholder on average could generate 10 sales.
While, like many others, I have my reservations about POH's disclosure practices and commercial performance to date, I do believe their cream that I tried was very good.
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