sounds like eyedrops
seems cheap, they would be working on getting a 30% return on investment
the big advantage ELX. have is its existing distribution and marketing channels. By slotting another product in you are simply leveraging off the existing infrastructure. A smaller player has to give away a lot of margin to distribute/market
thats how I see it. 2014 should be a great year for ELX, esp if the Aussie hits 80c, it will dramatically boost the bottom line
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