Ellume and Anteotech, page-52

@bubsmark You’re good at asking questions that require speculation to answer. Because of this, irrespective of what I say you’ll see the negative and likely disagree.

whether we agree or not with ado’s strategy we’ve developed a high quality reader based test targeting specific market segments. This has been made clear since the outset. Our product solution is not targeting the at home market (the crapids have this covered here) surely you get this?
can we be successful in our targeted market is the big question, did we get the strategy completely wrong focussing on quality and the reader based platform? I choose to think not though I’m biased. FWIW.