its all good, I have no problem with free speech, and not trying...

its all good, I have no problem with free speech, and not trying to offend anyone or stop people from free discussion, just reign it in a bit.
Look, many companies trying to do something innovative go through phases of ridicule, mudslinging and opposition when they are speculative, and when they provide evidence of profitability, they are more widely accepted. Its just a fact that where there is uncertainty, people can take advantage, but when figures are on the page its much more difficult to find a weakness.

I also think its important to highlight risks and negatives, to make sure we all have complete information, I just dont see a problem with Emerge's marketing strategy, it is a huge thing to do and critically important ahead of the launch. Emerge want bigger numbers and wider market penetration than MTN Arena (which is still growing and doing well IMO) and it looks like the strategy is working.