just like other companies there are always delays caused by a...

just like other companies there are always delays caused by a change in direction, the fact that consumer demands change quickly and technology developments happen so quickly that implementation continually needs to be modified or it will be outdated before launch. An example of this is partnering with third parties that are product companies - EM1 partnering with a pizza company. Revenue is small and only lasts a short time because the companies are trying to increase their product awareness rather than the gaming company, a bit like another form of advertising for them. It has proved more profitable building platforms and targeting ways of building subscriber bases rather than relying on small license fees. If you have no control or input over attracting subscriber numbers, you are relying on a product company who just see it as an additional means of advertising or increasing their brand awareness. Once you have subscriber bases you can build on your products. Even your own stock is still having issues with mobile phone application. They changed direction last December when they suddenly realised that you could play games on a mobile. In any of their dealings they never state or give a breakdown of subscriber numbers, revenue from this, advertising revenue or license fee income so you never get a transparent account of what exactly contributes to revenue