The market typically weighs fears more heavily than positive...

The market typically weighs fears more heavily than positive factors. In near term it fears the eastern states warm winter effect on current sales and discounting (cold weather has now arrived!), effects of continued foreign specialist retailer invasion, grave market fears currency might substantially drop further, fear rental commitments from bricks and mortar stores are a noose around company's neck etc etc.

I'd encourage thinking around reasonable revenue growth track record, good rates of online platform sales penetration, sales niche market offering regarding the bigger woman, ongoing cost containment, retailer partnerships established as another growth avenue and fundamental valuation of market cap versus baseline ebitda being generated, including overall size of company and benign current market currency rates.