Noticed a Rivers ad on TV last night and have seen a lot more...

Noticed a Rivers ad on TV last night and have seen a lot more catalogues lately. Prior to a few months ago, I hadn't really seen any promotional material. I'm not sure what you guys make of this (if anything). Imho it seems like given the inventory overhang at a number of major retailers, Rivers might be having the same problem. This could possibly explain the recent share price decline as so much is riding on Rivers achieving profitability in FY17