Yeah I've liked SFH for quite a while. I've also been an...

Yeah I've liked SFH for quite a while. I've also been an investor with little to no return for 18 months!

I think the market has either forgotten about it, or has just been waiting for them to get rivers right. Millers is looking good with the makeover, Katies doing well and City Chic is the shining star. I'd say City Chic is probably only relevant in pockets of the US. It's pricier than a lot of other similar brands, and is more of a metro style brand. It probably wouldn't work as well in midwest USA. Also 80% of American's live outside of major cities, where it is much less cosmopolitan.

I just think they're getting most things right, they have a tidy balance sheet, they look like they've turned rivers around - and it was a bargain buy at $5. A retailer with no debt and almost $1bn in annual sales should not be trading at $100m market cap!

They'll get it right soon enough and Mr Market will wake up and re-rate the stock.

Also, with Cotton On being a major owner, there is a large possibility of a privatisation, merger or acquisition. It's one to watch.