“One of the benefits of working in a start up is that you get access and visibility to any number of projects that don’t always sit strictly within your remit. One such project was the launch of the Ladbrokes card a world- and category-first, branded debit and visa card.”
I have fond memories of Paul Cherry, company COO, and myself meeting with provider Emerchants for the first time literally days before Christmas in 2013, inking the deal between Christmas and New Year and launching the card in late February 2014. In around eight weeks the tech team did all of the development work, which is simply amazing, and the marketing team (two of us at the time) produced a fully integrated campaign to launch the card; it was heady stuff!”
https://www.bandt.com.au/ladbrokes-australias-launch-cmo-departs-big-three-years/
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