I thought I mightuse the example of CleverCards to demonstrate what people might be overlookingright now with EMLs partnerships. Now first things first, yes most of EMLsdeals are with non-Australian house hold names and I doubt many people haveheard of Clevercards before. EML do a lot of work, such as the EMLconpresentations, to assist with the markets understanding of the B2B (or a B2B2B) offering. Essentially theyjust provide a payment platform for other business to leverage. Byunderstanding in general what their offering(s) are and then watching theaggregate numbers grow/shrink or flatline is easier than worrying about one ortwo deals in isolation.
Back in Jan,CleverCards a 'Fintech', operating primarily in the UK, partnered with EML& Mastercard to send digital prepaid cards. Essentially, they signed up tothe Mastercard railroad network, by jumping on the EML train. The CleverCardsolution is to basically solve the problems of 'timing ' & convenience when it comes to P2P / B2C transfers
By CC partneringwith EML, they have been able to leverage the EML payment network/platform to1) provide instant and digital prepaid cards that can be delivered via SMS,Whatsapp email & then load into their virtual PAYS wallet for use 2) gainaccess to a larger market (Europe).
Fast forward to onlya few weeks ago and you can read articles that CC have increased their numberof payments by 10x in a few Quarters. There is a feedback loop that happenshere, by CC partnering with EML they have grown transactions in terms of productoffering and markets, then as EML develop more bells and whistles on theirplatform (think their new product development from project accelerator) then CCcan offer more solutions back to their customers.
This is why, when Eml saytheir sales pipe line is better than ever, it is related to these kinds ofdeals that start pretty small but then have the potential to grow significantlyover time - just like the recent deal with 8CO.ASX, this could be huge or fizzle out based on 8CO's execution. So it becomes a numbers game with EML, to launch as many programs theycan, without cocking it up and losing customers.
Jan 2020 -Announcement of partnership
https://fora.ie/clevercards-mastercard-4968965-Jan2020/
August Update:
https://www.finextra.com/pressarticle/83941/clevercards-embarks-on-hiring-spree
https://www.siliconrepublic.com/jobs/clevercards-jobs-dublin
EML's growing partnerships
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