It's not selling like hotcakes because there is a problem(which has been very forthrightly elucidated)with the first distributor which has in fact very little to actually do with product demand.
In terms of its cost- it is a lot cheaper given the cost particularly in the USA of specialist medical visits, the frequency of which are significantly reduced. In any event it wouldn't be a stretch to assume that its price/demand interaction will be inelastic to parents-it would be to me if it worked.
The science behind it, which has thus far been independently endorsed by the Red Cross, and its in-built analysis, storage and cloud service add on make comparing it to the wrist band simply absurd.
Given the above and the small amount of shares on issue, I will definitely hold to see how the next 2 4c's pan out.
NTI Price at posting:
18.0¢ Sentiment: Hold Disclosure: Held
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