Isn't that a concern for really all companies though? There's always the risk of competitors entering the market with better products. You have to analyse the company and assess the risk. A you said, management here are very good at what they do and I'm sure they are well positioned to ensure that EMV remains ahead of the market. That's the key, COH was the same. They didn't keep the same product they started with forever, they continued to innovate on it and improve to stay ahead of the market. That's why they are where they are now, they continue to place great emphasis on leading the market. It's why Apple, Tesla and other similar companies did so well. They innovated and continued to innovate
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