first law of equine marketing is that you cannot sell the same...

first law of equine marketing is that you cannot sell the same product package across breeds. They all have different needs,markets, volume requirements and image requirements.
Its very competitive and each product needs an point of difference for that breed. Try sell a horse product to a poultry farmer and see how far you get.
you are talking massive product lines and packaging all needing their own marketing campaign and/or sales team. very very expensive. best to establish within the equine industry as there is money in it, they consume large volumes and are willing to consider new lines