Hi @iceman.11 Don't forget that P&G sold off many of its brands...

Hi @iceman.11

Don't forget that P&G sold off many of its brands in 2015 and 2016 to consolidate its interests. Their perceived 'lack of interest' may have nothing to do with how impressive OBJ tech is/isn't, and more to do with where they want to position the company moving forward.

Hair care brands sold off in 2016;
https://www.bizjournals.com/cincinnati/news/2016/03/03/p-g-unloads-hair-care-brands.html

Non-core cosmetics brands sold off in 2015;
https://www.theguardian.com/business/2015/jul/09/procter-gamble-sells-beauty-brands-coty

Don't stress. P&G have another few years of OBJ releases to come.

Happy weekend
Matt