No the reality is selling units.
The royalty rate will nevervbe disclosed. Never is. Find a company that does. We have been told yhat it sits in 2% to 3%. Industry standard is 1 to 5 for fmcg.
Pg have a ready market. Obj do not.
When the patent expies regardless if obj went alone or was with pg it still expires and anyone can copy.
Pg can drop the wand. And the difference with obj going alone would be the same result. Obj could have the best product in the world but how does it stand out when no one knows or trusts obj compared to any ither unknown. Marketing would require millions for a global csmpaign wiyh no guarantees.
So it comes down to units. Again pg have a ready market and finally they are launching a product globally. Not one cent if that has been reported yet. Nor has it gone global yet.
Sure most have lost patients. But we have not seen any true results yet.
OBJ Price at posting:
2.2¢ Sentiment: Buy Disclosure: Held
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